Song Of The Week: “i” By Kendrick Lamar


One of the most critically acclaimed rappers that has earned the respect of the public and his peers is back. Kendrick Lamar is one of the most successful rappers in recent years with his second album, good kid, m.A.A.d city, going platinum and being nominated for a Grammy at the annual Grammy Awards ceremony. With so much hype surrounding the young rapper many critics speculate on whether he can deliver on his next album that is set to be released this year.

If Lamar’s recently released single titled “i”, is an indicator on what we can expect for his new album then we should not be worried. This single is our first taste of the highly anticipated album and is easily one of his best tracks to date. The three minute and fifty-two second song is a fast paced burner that sounds upbeat yet gritty in the best way possible. Sampling the Isley Brothers track of “That Lady”, Lamar spits out his lyrics at a frantic pace only stopping to let the chorus take you away. Fun and playful sounding “i” is a fantastic preview of the yet to be released album.

kendrick-lamar-8-550x326The Dr. Dre produced single sounds like a new beginning for Lamar who can seem to do no wrong. The only thing better would be an early release or a full on world tour by the intrepid rapper. He has been laying low and only performing at a few select events this year but expect 2015 to be a landmark year for Lamar. Do whatever you can to get this single, it is a brilliant and powerful teaser of whats to come.

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